RON9MANIA

He's been the talk of the Summer and nearly an obsession of the press all over the world and even here in Bloguistan.

Shorten to just Ronaldo, CR's name is finally on the back of Real Madrid's shirts, right over his new number, a big (9) nine.

That number, once raised to mythical proportions by R.M.'s Di Stefano - one of the greatest of all time - is said to be cursed.

It hasn't bring luck nor success to any player that used it since the other Ronaldo, the Brazilian, aka "the phenomenon", or simply "the fat", wore it in the then team known as the "Galaticos".

The Brazilian sunked to a new low when was caught in some Hotel with a tranny. He later said he was not aware of the fact "she" was a he.

But fear not, CR's fans! The Portuguese stud will not fall victim to silly superstitions... also, his reputation was never that good. If he has survived Paris Hilton, than he can only go up, from there.

Yesterday, C. Ronaldo generated the kind of mania that only Superstars like the late King of Pop or Madonna use to get. Over 80 thousand screaming fans took every seat available at the Bernabeu, leaving many fans outside that couldn't get in, while others were watching his first day at Real Madrid live on TV. And it was just C. Ronaldo in RM's colours; no big game, no UEFA final, not even the team's warm up - they all wanted to see just one man in his new shorts and jersey - Cristiano Ronaldo.

This is why some people are wrong to say that R. Madrid went insane over C. Ronaldo; the world has gone insane over other people less talented before, it's all a question of marketing. Yesterday it was proven that there is a huge market out there hungry for CR9...

Most people who spoke against the biggest deal of this Summer (and ever), saying no football player was worth that amount that RM was ready to offer for CR, overlooked the fact that Ronaldo is more than a Footy player - he is a brand name and just as valuable, or more, outside the pitch as he his when he's playing.

Real Madrid started paying him off as soon as the deal was announced. In a few years, they will have a profit, regardless of the sport results they'll get.

Seems to me they made a mistake, though. They are selling a shirt that is exactly the same name and number as the one the Brazilian Ronaldo had; so, why should people bother to get one when all they have to do is get their old one from the wardrobe... unless the mophs got to them first.